Kubicle’s online learning platform is focused on upskilling individuals and organizations in leading data analytics solutions such as Excel, Tableau, Power BI, and Alteryx.
To redesign a complex structure of interconnected courses, projects, and subjects, improving the user experience, increasing conversions and reducing the cost per acquisition.
- Increasing conversions
- Reducing cost per acquisition
- Visual Design
- Design System
A combination of analytics, user recordings, and personas helped to define actionable strategies that could significantly improve the user experience.
The user flows were restructured considering the role of each page along the conversion funnel, being divided into awareness, consideration and decision phases.
This approach helped us to define what type of content (ie. testimonials, social proof, certifications, etc) could address user concerns, provide reassurances, and communicate transparency and credibility.
KEY SOLUTION ELEMENTS
Tone of Voice
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